How Is Streetwear Influencing The Fashion Industry?

It is safe to say that the love for fashion is shared and celebrated universally. While fashion trends change at a rapid pace, fashion enthusiasts like to keep up with these kinds of changes.

If you are someone who loves their sweat pants but wants to make them look chic and high- end, streetwear is your jam. Streetwear culture has forced the fashion industry to redefine the very idea of what fashion is and its approach.

Many would say that streetwear is best suited for teenagers or youth in their early twenties. This is surely not the case. Streetwear has taken over the fashion industry by storm, initiated a cultural reset to say at the very least.

What is Streetwear?

If you are wondering what “Streetwear” means, here’s a helpful description:- Streetwear is a style of dressing that revolves around comfortable and casual clothing. It exclusively includes basic t-shirts, hoodies, sweatshirts, sneakers, caps, and the like.

The idea is to make comfortable clothing look chic. It should come across as casual yet sophisticated. The term is now casually thrown about and has become a major part of mainstream fashion.

The New York Hip hop scene and California’s surf skate culture have been the main sources of inspiration for this unique style. During the 1990s, Streetwear became in vogue and transformed into a global phenomenon.

Different Categories Of Streetwear

The ever-growing presence of streetwear in pop culture has inspired a plethora of styles and trends. Many of these under the umbrella of streetwear. These styles vary in different parts of the world.

For example, streetwear in Tokyo is different from streetwear in America. To know a little more about this raging phenomenon, here are the different subsets of streetwear culture:

1. Athleisure

The style is all about wearing athletic clothing in a casual way. The outfits are composed of running sneakers, joggers, sweatpants, leggings, sweatshirts, jackets, and other accessories.

The recent trend-wave has popularised biker shorts and chunky sneakers. This style is a staple in the Kardashian closet. Brands such as Balenciaga have catered to this style in their recent runway collections.

2. Skate wear

This particular category was popularised by skateboarders across the globe. The style is rooted in California, the state where skateboarding originated.

This style usually includes beanies, baseball hats, skate sneakers, flannels, wide-leg shorts, and the like. Various brands such as Tilly’s, Vans, etc. cater to this particular subset of streetwear.

3. Hypebeast

The term “hypebeast” was originally used as a derogatory term for a person who follows a trend to look cool or “in style”. Later, it was appropriated by a huge fashion culture.

Several high-end brands such as Balenciaga, Gucci, Supreme, etc. cater to the hypebeast culture by producing flashy clothing covered in the brand’s logo.

4. Techwear

This style takes streetwear to another level. The style also focuses on the functionality of the outfit besides being comfortable and chic. Cargo pants are a staple piece. You can also see military-vest-inspired jackets. Brands such as Nike and Adidas are pioneers of techwear.

How Streetwear Inspired The Fashion Industry

The fashion industry has always been accommodating of unique and new ideas. Time and time again, designers across the world have produced masterpieces that have gone down in the history of fashion as “classics”.

Most of the designs last for a year at most but that doesn’t stop designers from taking risks. That is why there are certain styles that have stuck with us decades and decades later.

In contemporary fashion, one such style that never seems to lose its market is streetwear. A style that many regarded as an ‘insult’ to fashion has only risen above and left its mark on the industry.

Here’s how streetwear managed to break its way in the fashion industry:

  • ●  Earlier streetwear was viewed as an expression of “rebellion”, best suited for angsty teenagers. However, contemporary fashion has debunked this negative perception of streetwear.

    In America, streetwear was also symbolic of representation. The style made bold statements about background and culture. As time progressed, social groups started to reclaim their history through art and expression.

    Clothing also became one such medium of expression. Keeping this in mind, big fashion houses such as Gucci, Louis Vuitton, etc. provided a space for streetwear to flourish.

  • ●  Celebrities love streetwear to bits. It’s the perfect balance of comfortable and chic. You will probably be familiar with big celebrities such as Kanye West, Drake, Gigi Hadid, Kendall Jenner, etc. sporting black outfits that scream streetwear.

    This has further amplified the significance of streetwear in popular culture. As a result, the market for streetwear has rapidly increased. Big fashion houses and brands such as Supreme are investing heavily in streetwear.

With the inception of social media, promoting streetwear has become as easy as pie. If you love black outfits and are looking for a new streetwear brand, visit for exclusive clothing pieces and designs.

● When they see big brands investing in streetwear, the youth are drawn towards the style and are seen exploring it to its full potential. Fashion brands such as Gucci, Supreme, and others are collaborating to produce streetwear staples such as hoodies, sweatshirts, sneakers, backpacks, t-shirts, jackets, etc.

Without a doubt, streetwear is the hottest trend nowadays. Today you may have one popular fashion trend, tomorrow you may have another raging design overturning the previous one.

In a time when nothing seems to last for more than a day, streetwear is the only style that has managed to stay relevant and popular for a long period of time.

With the entry of luxury brands into the picture, streetwear has transcended the limiting image of “just sweatshirts, sneakers, and baseball caps.”

There are so many new designs, colors, and fabrics being integrated into the streetwear culture. From luxury houses to retail brands, you can easily find your perfect streetwear outfit.

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